Web Development Portfolio

Russ LaScala

Building clean, functional websites and web apps. From Shopify storefronts to custom integrations — here's what I've made.

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What I work with

Skills & Tech

Frontend

HTML5 CSS3 JavaScript Bootstrap React Next.js

CMS & E-Commerce

Shopify Liquid WordPress

Tools & Platforms

Git / GitHub Vercel GitHub Pages

Other

PayPal SDK Shopify API REST APIs

Work

Projects

Clear Facet

Shopify · Concept

Clear Facet

Fully designed concept jewelry store — logo, imagery, and all custom coded sections built from scratch.

Shopify Logo Design Custom UI
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Collectors 1946

Shopify

Collectors 1946

Custom Shopify site using the Brooklyn theme with added custom sections and pages.

Shopify Brooklyn Theme Custom Sections
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Admediary

WordPress

Admediary

Custom WordPress theme built to move Admediary LLC to a more modern, user-friendly platform.

WordPress Custom Theme PHP
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Case Clients

WordPress

Case Clients

Lead generation site and blog built on a custom WordPress theme. Includes logo design.

WordPress Lead Gen Logo Design
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Gold Trust Precious Metals

Lead Gen Website

Gold Trust Precious Metals

Multi-page lead gen site with FAQs, news posts, and live precious metals price feed.

HTML/CSS Live API Multi-page
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Complete Car Warranty

Lead Gen Website

Complete Car Warranty

Multi-page landing site with navigation, charts, and responsive layout using Bootstrap 3.

Bootstrap 3 Chart.js JavaScript
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Antique Jewelry Long Island

Landing Page

Antique Jewelry Long Island

Single-page lead generation site for a Huntington, NY antique jewelry buyer. Includes a contact form, Google Maps embed, and SEO content covering antique jewelry eras.

HTML/CSS Bootstrap Lead Gen SEO
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Complete Tax Debt

Landing Page

Complete Tax Debt

Landing page with a multi-step form and full validation written in vanilla JavaScript.

Vanilla JS Multi-step Form Validation
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Wealth Stream Builder

Landing Page

Wealth Stream Builder

Landing page with parallax scrolling effect. Logo designed in-house.

Parallax CSS Logo Design
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Rock Paper Scissors

JavaScript Game

Rock Paper Scissors

A fun browser-based Rock Paper Scissors game built with vanilla JavaScript.

Vanilla JS Game Logic CSS Animations
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Developer &
Photographer

I'm a developer and photographer based on Long Island building web applications, e-commerce systems, and creative tools.

Swell Visuals started in 2013 as an ocean photography project and eventually became the home for my development work.

Read more about me
Russ LaScala